Adoption of responsive design
Responsive design, or adaptive websites, consists in creating a website that adapts to the device to which the user is connected. Read our article. This technique responds to a new need: the increase of traffic via mobile devices (tablets, smartphones, connected watches, smart TV, etc.) with very different screen sizes. This change in the web design process allows for optimal viewing of web pages. The mobile interface adapts to the size of the screen as well as to the ease of navigation (larger and more spaced links, customizable menus...). The responsive web design offers a better user experience (UX).
Reduce web page loading time
In addition to a responsive website, it is important to think about the loading speed of all web pages. Internet users have too many options on the web and do not want to wait to access information or content. They may also browse the internet with a slow connection. A page that takes 3 seconds or more to load will lose almost half of its users. This will increase the negative bounce rate and lead to a loss of positions in the SERPs of Google, Bing or Yahoo. Since 2010, Google penalizes sites with high loading times: measure the speed of your site with PageSpeed.
Optimization of tags and metadata
Title and Meta Description tags briefly describe the content of a web page. They play a very strategic role: you have to make people want to click on your site! A good tag must correspond to the landing page and the editorial slogan, contain action verbs and finally keywords. They have a limited number of characters. There are SERP simulators on the web to help you optimize your visibility in search engines. Other tags h1, h2, h3, ... The hn tags of the page are the numbers of your website: putting the vocabulary terms that interest you in these tags is a good way to improve your ranking in Google.